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Real Startups Never, Ever Discount Their Prices

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Avoid a simple pricing mistake which could sink your startup. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The “D” word - Discounts. I buy my cars in December. Avoid The End-Of-The-Quarter Trou Drop.

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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A version of this article previously appeared in Forbes. In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Practice being a good communicator.

Startup 111
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Practice being a good communicator.

Startup 174
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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.