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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

This article originally appeared on Forbes HERE. I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles!

Marketing 209
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Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank

InfoChachkie

A version of this article previously appeared in Forbes. Trade show veterans know that the louder you scream at an industry event, the less your voice is heard. Dreamforce is the conference for sales and marketing professionals. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

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Putting “Trade” Back Into Tradeshows

InfoChachkie

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Booth Mates And Conference Rooms. You can also economically establish a presence at a show by booking a conference room or suite in a nearby hotel. Hyper Space. Tradeshow attendance is largely sold based upon Fear Of Loss.

Sales 174
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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. These articles have inspired readers to experiment with their own mouth-to-mouth campaigns, including the one described below by Hubba''s Emma Nemtin. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Marketing 239
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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. These articles have inspired readers to experiment with their own mouth-to-mouth campaigns, including the one described below by Hubba''s Emma Nemtin. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Marketing 133
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Here’s How to Do PR on a Budget

Both Sides of the Table

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. You need somebody who is thinking laterally about how to creatively get extra attention at conferences or trade-shows.

Press 319
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! As John Greathouse noted in his blog entry, Putting “Trade” Back Into Tradeshows , several years ago, I pulled off a guerilla marketing coup at a large tradeshow by hiring actors to portray monks. They were IN the conference center?”

Marketing 230