Remove pressure
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

A version of this article previously appeared on Inc. Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

Startup 269
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. I find it distracting that when you click on a link you’re taken away from the main blog and need to hit the back button to remember to finish the article.

Startup 261
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5 Perceptions On How Many Business Friends Are Enough

Startup Professionals Musings

Businesses ask customers and other businesses to “Like” them and “friend” them. According to a more recent article , Americans’ belief that most other people could be trusted dropped from 77 percent to 37 percent in the last 30 years. Are these real friends? Trusted friends are on the decline in our society.

Study 127
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Shutup And Sell: Entrepreneurs Shouldn’t Discuss Religion, Politics Or Sex(ual Orientation)

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. Stakeholder Responsibility. Association Guilt.

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Nine Startup Tips From Walt Disney

InfoChachkie

Pressure Helps You Break Through Your Breakdowns. "Mickey free weekly Infochachkie articles! ." free weekly Infochachkie articles! In Pressure , I note how singer/songwriter Jim Croce wrote several top ten songs immediately after learning that his wife was pregnant. They relish learning.

Tips 277