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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Use these to set probability limits on apparent ROI results.
Both Sides of the Table
JULY 21, 2014
It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”
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Both Sides of the Table
NOVEMBER 2, 2010
The original post of this article on appeared on GigaOm in a more concise version here. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. But they want to establish a baseline in the customer’s mind of the value they will get by using your product.
Both Sides of the Table
JULY 15, 2011
This article originally appeared on TechCrunch (this version is slightly different). Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. I use a product called awe.sm Last mile attribution is very important to understand marketing ROI.
InfoChachkie
MARCH 3, 2014
A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! When such programs do exist, they often focus on making workers more productive, efficient and skilled in their job performance. Take Care When Making Wishes.
Startup Professionals Musings
APRIL 22, 2010
In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Financial forecast and metrics. Solution and benefits.
Tech Zulu Event
MARCH 22, 2016
Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. So what’s exciting about this new product? This product is literally too good to pass up. Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. The list goes on.
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