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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Populate your team. Cultivate early customers.

Blogging 104
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I plan to write about it early next year when we’re all through. That was the topic of my keynote at Seedcon, an event hosted by the University of Chicago, where I am a graduate of the MBA program. Early on in my first company I had an employee ask if it was a good time to buy a home. It has been a fascinating experience.

Blogging 420
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Why Venture Capital is So Much More Compelling Now

Both Sides of the Table

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now.

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How To Write An Effective Answer On Quora: Communications 101

InfoChachkie

I write a bit more about how entrepreneurs can protect their ideas here: Spilling The Beans. Analogy – As readers of this blog know, I enjoy drawing connections between seemingly disparate people, historical events and pop culture minutia because it is entertaining and can facilitate learning. Timing and luck also play a role.

Writing 150
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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. So finding time is hard, and good writing is simply not what most people do. More and more, employees work for people they respect, rather than companies.

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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

People judge you and your company in the first few seconds. Social media includes blogs, social networks, and video-sharing sites. A crisis is an event, precipitated by a specific incident, that attracts critical media attention and lasts for a definite period of time. Prepare, prepare, prepare for every media event.

Media 118