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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. And of course the other place I inform myself is on Twitter. People looooove lists.

Writing 326
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

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I’m Back. Why I Love January

Both Sides of the Table

What I love about writing is that you inadvertently say what many others are thinking and just knowing that somebody else is thinking something similar can be reassuring. Example: Fred Wilson writing his end of 2012 post wrote. “I’ve wanted to write a year end post for days. We all face demons and stress.

Writing 313
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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415
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6 Ways To Strengthen Your Base As A Business Leader

Startup Professionals Musings

For example, no one should be convinced that Elon Musk is following someone else’s lead as he charges ahead with Tesla, SpaceX, and other initiatives. Of course, this kind of leadership has a big risk, since you have no one to blame if you get it wrong. Personal leadership is setting your own direction and making real decisions first.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? ” Of course not. Final example. I am a VC.

Marketing 389