Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork.

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

SoCal CTO

OCTOBER 13, 2009

I find myself speaking at various venues in Los Angeles to tell people (most often service providers) about how I've used social media and particularly my blogs, LinkedIn, twitter and topic hubs as part of my own services business. How can I get more help setting up my blog? How can I get more help setting up my blog?

Social Media 167

Social Media Los Angeles Media Angel 167

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

Blogging 83

Blogging Email Writing Sites 83

Both Sides of the Table

SEPTEMBER 15, 2013

If you want to be a YouTube MCN producer the problem is compounded by the fact that of course the talent needs to make money as well. Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. ” Don’t.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Tech Zulu Event

JANUARY 4, 2014

It’s the New Year, and there’s no better time to get educated on all the blogging, podcasting and Web video tools to help you become an active content creator. New Media Expo is the industry’s most comprehensive new media trade show, drawing content creators from over 50 countries for three days of educational sessions.

Media 82

Media Social Media Education Blogging 82

SoCal CTO

MARCH 30, 2010

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. Of course, the BIG change is that it’s 10x to 100x times easier to connect with people who fall outside of that immediate close network. Ignore what social networks and social media looks like today.

Social Media 179

Social Media Media Social Network Networking 179

Startup Professionals Musings

APRIL 2, 2023

It takes more than passion and a course on business basics. There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. Entrepreneurs should be monitoring online curator platforms and blogs.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Tech Zulu Event

MAY 19, 2016

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business. If you’re on social media, sooner or later you will be attacked.

Social Media 56

Social Media Media Entrepreneur Content 56

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JULY 6, 2020

It takes more than passion and a course on business basics. There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. Entrepreneurs should be monitoring online curator platforms and blogs.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

Eric Greenspan

NOVEMBER 19, 2009

YES of course there is! Which social media portal is the best means in which to promote your wares? While maintaining all the posts, tweets, opinions, blogs, and blurbs may seem like a full-time job itself, keep in mind that by doing this you remain dynamic and relevant. The answer is simple.

Social Media 100

Social Media Media Social Network Blogging 100

TechCrunch LA

JANUARY 26, 2022

Nearly a year later, the company seemed to change course on its decision to double down on e-commerce alone, saying it planned to use the Series E funding to open three new permanent physical stores in Seattle, Los Angeles and London — as well as reopen its New York City location.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

MARCH 14, 2013

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

FEBRUARY 19, 2023

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Optimize your web history and presence.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 23, 2020

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Optimize your web history and presence.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

SoCal CTO

OCTOBER 6, 2009

Southern California Tech Central – Brings together posts from top bloggers around Southern California including John's blog and this blog. Quality of Events Of course, the bigger issue with events is finding the ones where you will have a really good opportunity to network with interesting people.

Southern California 243

Southern California Los Angeles Technology Council Stirrers and Shakers 243

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. It doesn’t take a financial genius to recognize that you need to keep your burn rate low.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Tips 161

Tips Startup Social Media News 161

Eric Greenspan

NOVEMBER 19, 2009

YES of course there is! Which social media portal is the best means in which to promote your wares? While maintaining all the posts, tweets, opinions, blogs, and blurbs may seem like a full-time job itself, keep in mind that by doing this you remain dynamic and relevant. The answer is simple.

Social Media 100

Social Media Media Social Network Blogging 100

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Startup 88