article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
article thumbnail

Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Priorities Before You Bypass Professional Investors

Startup Professionals Musings

I refer back to the classic book, “ A Crowdfunder’s Strategy Guide ,” by Jamey Stegmaier, one of the biggest thought leaders on crowdfunding, and who has also run several successful Kickstarter projects, that together have raised many millions of dollars. billion globally by 2030, but that doesn’t mean it’s easy. Startup revenues come later.

Startup 100
article thumbnail

If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

I felt it was a hit job on us and didn’t refer to anybody else in the industry. I had outlined a blog post in support of their efforts and was ready to publish it. We of course felt it was a misunderstanding of our product but I knew the story would stand anyhow. He took out some words in his article that we objected to.

Press 336
article thumbnail

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Of course it’s valuable to know how many clicks you drive. End of story.

Marketing 307
article thumbnail

5 Ways Crowdfunding Is Not A Panacea For New Ventures

Startup Professionals Musings

I refer back to the classic book, “ A Crowdfunder’s Strategy Guide ,” by Jamey Stegmaier, one of the biggest thought leaders on crowdfunding, and who has also run several successful Kickstarter projects, that together have raised many millions of dollars. It’s not easy money, so expect to work harder than you ever have.

Startup 151
article thumbnail

In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

Today’s higher education is responding by making more courses online and available to people outside of physical boundaries. ” But I pointed out a professor at HBS ( Tom Eisenmann ) who teaches a course where blogs are a part of the classroom reading material. “Online education is truly going to kill us.”