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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

I reached out to Michael after their surprising day at the top of Hacker News during early September. The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. According to Michael, the Hacker News exposure was completely unplanned.

News 198
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? The short answer is yes, absolutely.

Startup 355
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

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How to use PR Firms at Startups

Both Sides of the Table

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. You need somebody who REALLY understands your company, its customers and its competitors. In a startup this is a mistake. What is said about you publicly matters.

Startup 349
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). You need to take months & years to build relationships with journalists.

Press 319
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? So how exactly do you break out then? I am a VC. I hand out money.

Marketing 389
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10 Ways To Boost Online Power In Building A Business

Startup Professionals Musings

If you can’t write it down, you probably don’t understand it. Writing, audios, and videos are all great ways to do this, since these all facilitate the one-to-many multiplier. Some people learn best from conferences, while other learn best from blogs and other information online. Provide a unique point of view. Build a team.