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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” It’s also important for recruiting, fund raising, business development and even company morale.

Blogging 309
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HipGeo Launches Updated iPhone Travel Blogging App

socalTECH

Fullerton-based HipGeo , the location tracking and social sharing software developer headed by Rich Rygg, has launched a new iPhone app, looking to help users track, document, and share their travels.

Blogging 154
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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

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Study: Blood Test for Prostate Cancer Can Guide Therapy, Extend Lives

Xconomy

A paper published last week in the journal JAMA Oncology makes the case that one such test, Oncotype DX AR-V7 Nucleus Detect, might be worth its $3,980 price tag. Earlier this year, the federal insurance program Medicare sent positive signals about coverage but hasn’t made a final decision.)

Guide 81
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How to use PR Firms at Startups

Both Sides of the Table

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s a continual process.

Startup 349
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Bloom Science Plans to Advance Microbial Treatment for Epilepsy

Xconomy

The research, published in the journal Cell , indicate that several specific strains of bacteria work together in mice to provide neuroprotective effects against epileptic seizures. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Journal 76
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. This is true on all of the major tech blogs. So your goal should be a steady stream of news across many different news outlets and your own blog.

Startup 355