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Startup Professionals Musings
MAY 21, 2022
The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Startup Professionals Musings
AUGUST 24, 2019
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
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TechCrunch LA
OCTOBER 26, 2021
If the authors are inviting fans to write fan fiction about a universe they created, who owns the derivative works? Along with a team of nine developers, the six young adult authors spent two months working nights and weekends to bring Realms of Ruin to life. Does minting those stories as NFTs affect the copyright of those stories?
InfoChachkie
APRIL 25, 2011
Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. The second most referenced author on my blog, after Kawasaki, is Robert Cialdini, co-author of Yes!
Startup Professionals Musings
SEPTEMBER 3, 2017
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Startup Professionals Musings
JANUARY 23, 2015
The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
Tech Zulu Event
SEPTEMBER 23, 2010
As lawyers in the social media and Internet law space, this duo brings to the table practical experience counseling clients in real time and explaining breaking legal news in plain English. About The Show: TZLaw Segments are: News You Can Use: a weekly roundup of top tech law headlines and analysis geared towards lean startups.
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