Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 103

Social Media Media Marketing Startup 103

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Why Entrepreneurs Hate Lawyers. Through advertising or direct sales, these sites harvest intent. friend of mine asked me to chat with a startup he’d invested in. You could just outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

SEPTEMBER 28, 2011

You’re writing a freaking blog post! I do what I wish all entrepreneurs would do. I try to bucket my tasks into major categories and spend some time doing each of them. I had a pre breakfast with a CEO of a company in which I invested talking about his next fund raising round. “But WAIT !!! Operations.

Email 314

Email Product Startup Writing 314

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

MARCH 18, 2016

As an entrepreneur looking for professional investors, one of the quickest ways to lose credibility and get rejected is to start with a ridiculously high pre-money valuation. I see it happen often in my angel investment group, and you can see it happen almost every week on the Shark Tank TV show.

Startup 71

Startup Patents Invest Blogging 71

Both Sides of the Table

JANUARY 13, 2011

I wrote the summary notes in this blog post. I would mostly lump me in that category. And did I really just try to drop an SAT word into my blog post? It’s the same as in any sales-oriented meeting and make no mistake raising money is sales. But flip you must – just as in a sales meeting.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Both Sides of the Table

JANUARY 21, 2010

I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). Consider it a sales & marketing expense for them. When we invest they are often the company counsel so we see them at board meetings.

Startup 318

Startup IP Southern California Entrepreneur 318

Startup Professionals Musings

JUNE 15, 2010

Pretty much anything that goes into a business plan falls into one of these four categories: Opportunity : Every successful business exploits an opportunity. A lot of first-time entrepreneurs think that a brilliant solution is the most important ingredient in building a successful business, but it's only one of many important elements.

Startup 91

Startup Oracle Entrepreneur Ideas 91

Startup Professionals Musings

OCTOBER 12, 2010

You can also use this space to keep track of innovators (R&D personnel) and rainmakers (sales & marketing personnel). Customers: A company’s only sustainable source of cash is sales, so you need to keep track of your business development efforts. Detail isn’t important; tracking your progress is. His website is [link].

.Net 89

.Net Metrics Competition Template 89

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Affiliates invest the up-front marketing expenses required to attract customers.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

OCTOBER 8, 2012

Developments Blog. Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. Andrew Frame, a 30-something entrepreneur who founded Internet-telephone company Ooma, bought a contemporary four bedroom in Bel Air for $5.5 Loading… Real Estate. » More.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

MARCH 6, 2011

When I described to people why I initially invested my calls went something like this, “He’s taken kicks to the face for nearly 2 years and is still standing. Because my wife is a superstar she published them all on a blog here along with much other wonderful type-A mom advice. Through this process he raised $2 million.

Startup 292

Startup Venture Capital Blogging Summary 292

Both Sides of the Table

DECEMBER 13, 2010

During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). Investment in training, adherence to process, global knowledge sharing systems, quality control / partner reviews and campus recruitment programs that attracted the right talent. I love that.

Technical Review 302

Technical Review Marketing IP Outsource Development 302