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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

In 2006 I started using Facebook and most of my friends & colleagues thought I was strange. They thought it was like MySpace and why did I need a MySpace page? In 2007 I started using Twitter and most of my friends & colleagues wondered why people would care what I ate for lunch. In 2008 I started VC blogging.

Snapchat 150
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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5 Easy Steps to Your Own E-Commerce Startup for $100

Startup Professionals Musings

If you have a unique creation or invention, and you are not selling it around the world on the Internet, now is the time to start. Anyone can be an entrepreneur today, without a huge investment, bank loans, venture capitalists, or Angels. In the early days (20 years ago), most new e-commerce sites cost a million dollars to set up.

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E-Commerce Startup Entry Cost is at All-Time Low

Startup Professionals Musings

If you have a unique creation or invention, and you are not selling it around the world on the Internet, now is the time to start. Anyone can be an entrepreneur today, without a huge investment, bank loans, venture capitalists, or angels. In the early days (20 years ago), most new e-commerce sites cost a million dollars to set up.

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8 Tips To Help You Dodge Common Startup Mistakes

Startup Professionals Musings

Behind most great startup success stories is a long list of mistakes! But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will improve your survival probability. Every startup mentor has his favorite list of basic strategies to avoid pitfalls, and I’m no exception.

Tips 102
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How to Minimize the Red Tape and Taxes of a Startup

Startup Professionals Musings

One of the first questions that I get from many entrepreneurs is “How should I set up my company to minimize my setup costs, tax liabilities, and risk of lawsuits?” If you aren’t so sure, need something fast, or need to keep your costs low, then an LLC is the best legal and taxable entity to facilitate your startup.

Startup 93