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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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5 Easy Steps to Your Own E-Commerce Startup for $100

Startup Professionals Musings

Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Be sure it matches your business, and get a hosting agreement from one of the popular providers like GoDaddy. Open an account with PayPal.

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Kick-Start Your eCommerce Business for $100 or Less

Startup Professionals Musings

Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Be sure it matches your business, and get a hosting agreement from one of the popular providers like GoDaddy. Open an account with PayPal.

Sites 78
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E-Commerce Startup Entry Cost is at All-Time Low

Startup Professionals Musings

Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Be sure it matches your business, and get a hosting agreement from one of the popular providers like GoDaddy. Open an account with PayPal.

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How to Minimize the Red Tape and Taxes of a Startup

Startup Professionals Musings

If you aren’t so sure, need something fast, or need to keep your costs low, then an LLC is the best legal and taxable entity to facilitate your startup. Here are the key steps: Form the simplest legal entity early to cover your efforts. Now would be a good time to see your lawyer or accountant if you need more details.

Startup 93
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. This blog post lays out my case. In the end, Seth Godin’s comments on Fred’s blog post said it best: “His black swan is showing. The money slide is the graphic below. He’s right about this.

Web 355