Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

NOVEMBER 22, 2009

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

APRIL 4, 2011

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. Here are some measurements I think about. How many through SEM? You’ll have no idea when you’re off course. Customer Acquisition.

Metrics 346

Metrics Startup SEO Customer 346

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

APRIL 16, 2011

These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month. Another way to get inbound links is review other site blogs, and leave your comments with your link. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM).

Google 93

Google SEO Search Engine Optimization SEM 93

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 27, 2010

These are HTML tags needed per page, which contain one or two sentences, and keywords and phrases, that briefly explain to the search engine what the web page is about. Initiate a business blog. Use this to expand your market credibility and brand awareness, and provide a more personal side to market communications.

SEO 48

SEO HTML Search Engine Optimization Web 48

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 1, 2011

And it was a great lesson to talk about with my son afterward. For the same reason I loved the much more flawed story of Anvil , who interestingly came from Toronto, about 100 miles away from where Justin Bieber grew up. With my son we were able to talk afterward about how hard Justin worked to achieve his dream.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285