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By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.
I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?
Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).
I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. I’m only writing about the product because I’m passionate about it. The next users after that is reading a blog post that I wrote nearly 9 months ago.
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).
I’ll finish writing around 1am and that’s a dumb time to Tweet because few people in the US are online. I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? My conclusions. So, whaddaya think?
I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately.
According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. I plan to write about it early next year when we’re all through. I promise you that won’t be a bit market for us. And so it goes again. I’ve been on the road much of 2012 and part of 2011.
And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. The most important experience I have in blogging is the debate it encourages. So it goes with blogging. So it goes on my blog. Let me explain.
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.
It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now.
It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.
PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.
One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. This is true on all of the major tech blogs. Is Funding a Worthy Announcement?
As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. I started blogging 2 years ago.
When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Leadership Tech Market Analysis' In fact, think about it.
You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. There has been all sorts of discussions about marketing on blogs lately.
skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.
I haven’t written a blog post in a week. And for the last few evenings I decided to get through email rather than blog. It was interesting for me to read Fred Wilson’s email bankruptcy blog post this morning. It’s not just the spammers or marketers trying to sell you products or services.
Phil Becker writes: On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council's Marketing SIG.
So I thought I’d write a post about how I drive my personal creativity. (A It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. When I write a blog post I often see the words before I write them.
Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Maybe that would make sense as a marketing channel.
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. 5 years ago. 5 years ago. The monkey on my back.
Here’s how I learned: When I first started blogging 18 months ago or so I started asking people the best way to get distribution. but I wanted to be sure I wasn’t writing just for my mom. I had a few friends help with the initial distribution and explained how to do that in this post on how to blog effectively.
Value of Blogging I started the presentation talking about the value of blogging. Tom Peters No single thing in the last 15 years professionally has been more important in my life than blogging. Best damn marketing tool by an order of magnitude. The bad news is that my blog gets about that many new visitors each day.
He had followed me on Twitter and sent me a nice message about my blog. So when I saw the merely mortal Tristan with a normal sized Twitter following I clicked through to his link, saw his blog, saw that he was a second year at Stanford and just thought, “hey, he seems like an interesting guy. before having 300k followers!).
I CERTAINLY opened myself up to attack by writing my original blog post about job hoppers with some incendiary language and tone. But the comments on my own blog were so much more balanced with people taking both sides of the debate. For anyone who attacked me on my blog but used their actual names I left their comments.
Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.
In case you missed all the kerfuffle this weekend, I posted this blog post originally on TechCrunch. This is a blog post I really didn’t want to write. I didn’t want to write it because I have mixed feelings about AngelList. So why I am writing it then? AngelList is a great way to market your deal.
Since I answer this all the time anyway I thought it might make an interesting blog post. When I was running startups I felt like a horse with blinders on because I was super focused on the content management market and ignored many other markets. I’ll write about that in a couple of weeks. That’s true.
I have found that publishing a regular blog can give you an edge in making all this happen. Marketing is a critical element these days, and it can take many forms. Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand.
Apex builds satellite buses quicker and more affordably than ever before, allowing companies to rapidly expand critical satellite deployment. Recently I had the pleasure of speaking with Ian on This Week in Startups.
We all know that funding markets have changed for startups. I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. Does he blog about venture capital and try to advise entrepreneurs?
On this blog I’m often trying to combine lessons for entrepreneurs and market commentary. I have long wanted to write about FNAC (feature, not a company) because it’s part of my normal lexicon to push teams that present to me to think harder about where the economics in their industry is coming from. It lingered.
Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. According to Wpromote, the new scholarships--which will be awarded bi-annually--will total $3,000, with the first award in December of this year. READ MORE>>.
I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. blogging, in a sense.
” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. I first discovered him or her as a commenter on Fred Wilson’s blog. There are many things I am – but different than what I say on this blog is not one of them!
You’re writing a freaking blog post! Plus, he’s a loyal reader of this blog. I never get grumpy that people write. If you do randomly write me I have advice. Marketing. I know many people think I blog all day long. Marketing = deal flow = share of mind = start of future relationships.
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.
People expect blog posts, Tweets, panels, speeches. Meeting a lot of candidates to find your head of marketing is all well and good but if 3 months later you still have no one in the role you’re still down a person. Recruiting, business development, shipping product, writingblog posts, networking … it’s all the same.
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