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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.” And I’m sure it’s not lost on you that my tips and my blogging are, in fact, POV marketing.

Marketing 389
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.

Blogging 110
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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Find potential partners. Populate your team.

Blogging 104
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Of course it’s valuable to know how many clicks you drive. If you sent multiple Tweets you’d want to know which time of day was more effective. And so forth.

Marketing 307