Remove make-it-work-the-real-story
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Make It Work- the real story

InfoChachkie

Entrepreneurs are inundated with success stories, but far less is written about ventures that do not succeed. However, Eric recently posted the following insights on his blog. The real story behind Make It Work’s demise isn’t exciting. Make It Work was an amazing company. I was wrong.

RSS 170
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It super charges a business that is closer to product delivery.

Press 319
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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

But both stories are still accurate. He had just received notice from a major media organization that they were going to run a very negative news story. Our first request of the journalist was an appeal for time to digest his information, determine its accuracy, respond to his claims and then the story was his to run with.

Press 336
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. But succinctly this press places a marker in the ground for your company. I will add to this as I write more in the coming weeks on the topic.

Startup 355
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How to use PR Firms at Startups

Both Sides of the Table

There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

Startup 349
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Inside the Realms of Ruin

TechCrunch LA

As the catalyst for this collaborative fantasy epic, these authors would post twelve initial origin stories about their fictional universe, to which they owned the copyright. Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain.

Writing 196