Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

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Marketing Startup Press Technical Advisors 380

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

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Both Sides of the Table

AUGUST 23, 2010

Here’s my experience, my “ah ha&# moment and why I think, although still nascent, it’s one of the most powerful websites on the web right now. Take AVC.com, the blog by Fred Wilson. It was this sort of techie / geeky looking UI implementation of questions that anybody could ask about startups.

Blogging 301

Blogging SEO Startup Writing 301

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. Identify misdirection can be as devastating to a business as identify theft.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

SoCal CTO

NOVEMBER 17, 2009

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Sometimes I make a blog entry. We need to spend some time discussing what you do with the social web.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

APRIL 16, 2011

Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Web sites that haven’t been updated in the last couple of years can’t possibly be alive.

Google 93

Google SEO Search Engine Optimization SEM 93

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Tags: Start-up Advice.

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SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

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Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

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Paid Search PPC Organization SEO 90

Both Sides of the Table

APRIL 8, 2010

I’d embed the video but it doesn’t seem to allow you to do this so here’s the link the This Week in Startups, Inaugural show. Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck.

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Venture Capital Capital SEO Yahoo 232

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If If You Build It…They Will Come”, may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company.Driving traffic to your website is a formula that can be reverse engineered. Search Engines. Referring Traffic / Press. Social Media.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Blogs composed of video clips are called “vlogs.” Search engine marketing (SEM).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s why I always encourage teams to learn how to do “ top town thinking ” and not just bottom-up planning.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

FEBRUARY 25, 2007

Its interesting to think about how universities might want to have their staff better aligned with moving ideas from the lab to start-ups. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

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Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. The solution is basic search engine optimization (SEO). Make sure your web pages load quickly.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. All these models start with the advertiser choosing the right search keywords to match user searches.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g.,

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SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Where LinkedIn Works for Me Ive been a long time user of LinkedIn , but only recently have started getting the benefits I always expected. When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out.

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CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

NOVEMBER 12, 2013

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Content is king of the road.

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Social Media Content Startup Web 93

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. He has been the CTO for several start-ups, most notably eHarmony.

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SoCal CTO

FEBRUARY 17, 2007

This company was started by Victoria Duff (who many of us know from back in the late 90s), Phillis Lane (who I have known for quite a few years) and Jon Bukosky. Hopefully this is a sign of a new kind of ecosystem where there will be the possiblity of creating good start-ups that are not a classic VC kind of play.

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SoCal CTO

FEBRUARY 28, 2007

Posted byTony Karrer at 7:01 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

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SoCal CTO

JANUARY 20, 2009

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. I'm happy to announce the launch of the Los Angeles Tech Content Community. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology.

Los Angeles 150

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SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Why did MySpace win?

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SoCal CTO

MARCH 20, 2007

He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

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SoCal CTO

MARCH 9, 2007

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

Venture Capital 150

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Jason Nazar

JANUARY 14, 2009

“If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Search Engines.

Web 62

Web Social Media Content Sites 62

SoCal CTO

FEBRUARY 27, 2007

Some items from the pod cast: 100,000 - babies born as a result of relationships started on eHarmony 15M registered 1% of marriages in US this year resulting from eHarmony I dont know if these are true, but still, the impact of the vision of the original founders Neil Clark Warren and Greg Forgatch is amazing.

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SoCal CTO

FEBRUARY 17, 2007

Posted byTony Karrer at 7:47 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

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SoCal CTO

FEBRUARY 23, 2007

In fact, after several years of trying, Ive instead started relying on my CTO Forum group and private events (like an upcoming wine tasting). Why does this hurt, well I was just reading a few blog posts yesterday on finding startup co-founders: Where do you Find Cofounders? He has twenty years’ experience as a CTO.

Los Angeles 150

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SoCal CTO

MARCH 20, 2007

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). He tells us: If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.

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SoCal CTO

MARCH 20, 2007

Posted byTony Karrer at 5:02 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

CTO Coach 150

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SoCal CTO

MARCH 13, 2007

March 14, 2007 10:47 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has been the CTO for several start-ups, most notably eHarmony.

CTO Coach 150

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Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. If all you ever do is create YouTube content then I agree – that’s not a viable startup business. If you’re just a content company your advantages are too small to win on the web. You must invest in technology.

SEM 150

SEM Content Platform Acquisition 150

SoCal CTO

MARCH 1, 2007

Posted byTony Karrer at 12:50 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

Networking 150

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