Both Sides of the Table

JANUARY 26, 2013

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355

Startup Funding News Press 355

SoCal CTO

MARCH 30, 2010

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Call it relationship inflation.

Social Media 179

Social Media Media Social Network Networking 179

Both Sides of the Table

MARCH 13, 2010

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc.

Blogging 250

Blogging Social Media Writing Startup 250

SoCal CTO

OCTOBER 13, 2009

I find myself speaking at various venues in Los Angeles to tell people (most often service providers) about how I've used social media and particularly my blogs, LinkedIn, twitter and topic hubs as part of my own services business. How can I get more help setting up my blog? .: They need some help getting started.

Social Media 167

Social Media Los Angeles Media Angel 167

Both Sides of the Table

JANUARY 23, 2011

In a startup this is a mistake. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. All too often I’ve seen senior PR people from big firms come in and pitch for new business to startups while having 22 year-olds who do all the work once it’s won. There is one carve out.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

JUNE 29, 2014

Fred Wilson wrote a Tweetstorm and then did a blog post on the topic. This was pre social media. I never asked Marc why he stopped blogging but I presume it is some combo of having started a venture capital firm (which you might guess takes a bit of time) and also allowing some air time for his then-less-well-known compadre.

Social Media 307

Social Media Blogging Media Startup 307

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

Both Sides of the Table

MARCH 1, 2011

I was initially skeptical, but it was a pure delight for me from start to finish. For the same reason I loved the much more flawed story of Anvil , who interestingly came from Toronto, about 100 miles away from where Justin Bieber grew up. It all has to start from talent. Usher worked hard to set up meetings (including L.A.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

JULY 24, 2015

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. A great solution is necessary, but not sufficient, to build a great startup.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

NOVEMBER 11, 2013

I often advise startup companies not to try and pin all of your brand equity into an announcement. It’s something you must earn over time by living up to the name you define. We are trying hard to live up to the guidelines we laid out for our investors, our portfolio companies and our community. It would be out of sync.

Venture Capital 324

Venture Capital Startup Blogging Platform 324

Both Sides of the Table

SEPTEMBER 13, 2009

This is part of my ongoing series “Start-up Lessons”. Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. I could be TC50 or any other high profile event. We closed a $16.5

Startup 310

Startup Venture Capital Press Journal 310

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

Both Sides of the Table

AUGUST 3, 2009

People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate. On the one hand were the blogs that “blew up&# and became real businesses like TechCrunch, GigaOm or TalkingPointsMemo. So Twitter was initially billed at a “micro-blogging&# platform. started blogging again outlined here.

Blogging 219

Blogging Venture Capital Startup Social Media 219

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Tags: Start-up Advice.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. blogging, in a sense.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Startup Advice' Which followers drove your RTs that drove your clicks. And so forth.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

DECEMBER 7, 2009

This is part of my ongoing series with Startup Advice. With the LeWeb conference about to start in Paris I thought the timing of this post would be appropriate. Then I get people sending me Twitter comments, blog comments and tons & tons of email intros. I have a new startup in the space that I think would interest you.

Startup 322

Startup Conference Email Venture Capital 322

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 126

Social Media Media Ideas Writing 126

socalTECH

MARCH 18, 2014

Irvine-based Bitvore , a startup developing big data and intelligence-gathering software which pulls information from both public and private data sources for businesses, said this morning that it has closed a $4.5M, Series A funding round. The funding was led by serial entreprenur Yuri Pikover, as well as $1M from crowdfunding.

Software 227

Software IBM IBM Social Media 227

Both Sides of the Table

MAY 22, 2019

A Startup I’ve Been Excited to Tell You About for Years A few years ago I spent time in prison with Trevor O’Brien , the founder of Projector. When we got out of prison Trevor began describing the startup he and his co-founder, Jeremy Gordon , wanted to build. you can sign up if you want to try the service.

Startup 191

Startup Social Media Slides Design 191

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. I then was recruited into a Silicon Valley startup, backed by Kleiner Perkins. Vic Caretti: It's rather diverse.

Social Media 241

Social Media Startup Sites Advertising 241

SoCal CTO

NOVEMBER 17, 2009

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

SoCal CTO

OCTOBER 6, 2009

Southern California Tech Central – Brings together posts from top bloggers around Southern California including John's blog and this blog. This is why I say that Local Event Organizers Need to Adopt Social Media. Meetup – My personal experience has been mixed with these.

Southern California 243

Southern California Los Angeles Technology Council Stirrers and Shakers 243

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. He started selling the mixtapes out of his trunk and even gave away some of his music.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Establishing your brand with interactive social media.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money.

Blogging 104

Blogging Product Startup Writing 104