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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

Marketing 141
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9 Ways Your Business Leadership Language Must Change

Startup Professionals Musings

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Either can get you valued and followed, or rejected by your team and your customers. Customers want to be part of your family, not just transactions.

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6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

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5 Strategies Of A Startup Founder To Inspire The Team

Startup Professionals Musings

I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. A single marketing coordinator can accelerate your efforts by being the coach and mentoring key members of the team on soft marketing.

Startup 95
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8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Customers demand more engagement and flexibility. People-centric leaders drive ownership and engagement down to their customer-facing team members.

Coach 128
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8 Steps To Creating A Business From Your Startup Idea

Startup Professionals Musings

That’s why I’m impressed with the classic book, “ All Dreams on Deck: Charting the Course for Your Life and Work ,” by Jeremy Cage. In his book, he couches his guidance in a real-life metaphor of his sailing trip around the world. As you gather your team, recognize that they will need your help and coaching as well.

Ideas 105