Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

APRIL 8, 2022

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 117

Entrepreneur Startup Customer Custom 117

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

OCTOBER 4, 2021

I just remember the classic book, “ The Strategic Leader’s Roadmap ,” by Harbir Singh and Michael Useem from the Wharton School, which provides some specific steps along the way. I believe these steps are especially critical to the success of entrepreneurs who are rolling out new businesses today. Market and customer positioning.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. But Lonnie L.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

FEBRUARY 23, 2020

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Customer Custom Competition 124

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MAY 23, 2021

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Opportunist.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Every entrepreneur needs to avoid locked-in ways of thinking.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 30, 2019

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked.

Entrepreneur 107

Entrepreneur Marketing Customer Custom 107

Startup Professionals Musings

JUNE 11, 2021

Over my years as an advisor to new businesses and startups, I have learned that the only certainty that I can offer entrepreneurs is the fact they will face many uncertainties. On the other hand, entrepreneurs have a reputation for being one of the happiest and healthiest career paths around.

Marketing 148

Marketing Coach Startup Product 148

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

AUGUST 14, 2014

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. Find out if something very similar is already selling, and who your competition would be if you proceed.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

DECEMBER 11, 2019

There are many books written on this subject, but this classic by Chris Ducker, “ Virtual Freedom ,” manages to pack a lot more practical guidance into a small space that many others I have seen. Some entrepreneurs get outsource-happy to save costs and begin outsourcing everything and anything that lands on their desks. Be flexible.

Outsource Development 121

Outsource Development Outsource Entrepreneur Summary 121

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JANUARY 17, 2020

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. The key points are comparable to those involved in branding a business, as outlined in the new book, “ Be Different!:

Entrepreneur 129

Entrepreneur Examples Blogging Customer 129

Startup Professionals Musings

JULY 4, 2021

Every entrepreneur I know is short on resources, including time, money, and skills. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More features and inventory added early will be wasted as you will need to pivot to match the real market.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

JULY 30, 2010

A good entrepreneur is not necessarily a good salesman. Yet, in today’s world of information overload and global reach, marketing and selling skills are critical to the success of every startup. Establish the competitive playing field early. Selling around tough competition. Politics really do matter.

Competition 92

Competition Entrepreneur Startup Customer 92

Startup Professionals Musings

JULY 2, 2022

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 103

Customer Custom Competition Netflix 103

Startup Professionals Musings

SEPTEMBER 17, 2023

These fears and how every business can counter innovation assassination are explored in a classic book, “ Robert's Rules of Innovation II: The Art of Implementation ,” by Robert F. Brands book is based on the implementation of nine principles of innovation originally developed by Google way back in 2008 by Marissa Mayer.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

Startup Professionals Musings

OCTOBER 14, 2023

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102

Startup Writing Mentor Sample 102

Startup Professionals Musings

SEPTEMBER 2, 2019

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. Lewis, author of the timeless book “ Why Flip A Coin? Some entrepreneurs seem to know instinctively that a certain product or service has great potential for success.

Entrepreneur 92

Entrepreneur Ideas Research Demand 92

Startup Professionals Musings

OCTOBER 31, 2018

The most successful entrepreneurs and business owners I know are humble, and they don’t have an inflated sense of self. The only “sustainable competitive advantage” in business is self-awareness. I come from the same world, with an additional decade advising entrepreneurs, and I enthusiastically confirm his view.

Competition 81

Competition Startup Examples Coach 81

Startup Professionals Musings

SEPTEMBER 26, 2020

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Entrepreneurs who have been really transformative, like Steve Jobs and Walt Disney, seemed to know how to deal with all the right elements. Seek innovation that begets invention.

Startup 171

Startup Ideas Entrepreneur Competition 171

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

SEPTEMBER 9, 2023

In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

SEPTEMBER 3, 2023

Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities. Connect with the bigger picture of the market and society.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

JANUARY 23, 2021

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Every entrepreneur needs to avoid locked-in ways of thinking.

Startup 164

Startup Resource Entrepreneur Competition 164

Startup Professionals Musings

FEBRUARY 12, 2023

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Startup 124

Startup Writing Entrepreneur Ideas 124

Startup Professionals Musings

MAY 16, 2021

Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, and supersensitive to the market realities of supply and demand. Reid Hoffman, cofounder of LinkedIn, helped me crystallize these similarities with his classic book “ The Start-up of You.”

Startup 143

Startup Entrepreneur Demand Competition 143