socalTECH

MARCH 13, 2020

Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. That makes this a no-brainer.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

JANUARY 22, 2014

Most VCs are book smart. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). In fact, book smart can be a negative. SEO marketing vs. social marketing. Smart is simply not a differentiator.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

JANUARY 29, 2017

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Both Sides of the Table

MARCH 25, 2016

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking? Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 1, 2017

Ric Dragon, an expert in online marketing, in his classic book. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

SEPTEMBER 5, 2013

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. Billy Fried: It's self funded, and I've invested about $300,000 to date.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

AUGUST 10, 2012

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

JULY 27, 2012

Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Marty Zwilling.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. In the latest book by business guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of some great strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 27, 2011

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

SoCal CTO

JULY 13, 2010

At the time, they had just come out with their new book " Rework " had downloaded a copy to my Kindle, but hadn't had a chance to read it yet. People tend to overvalue past investments when making forward-looking investment decisions. Now I have. It sounds like Angel Boot Camp rocked. 8211; Garry Tan.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48