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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

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Ten Startup Tips From Amazon Founder, Jeff Bezos

InfoChachkie

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. Get Good Advice — And Ignore It (aka: Know When To Throw Away The Rule Book). From the start, Amazon had an audacious goal – to sell virtually every book online. Don’t Chase The Quick Buck.

Tips 279
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155
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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

Tips 161
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. What's the new book about? Amos Schwartzfarb: The book is called Sell More Faster, the Ultimate Sales Playbook For Startups. That was four years ago.

Sales 113
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5 Key Initiatives Define The Ultimate Startup Leader

Startup Professionals Musings

So I was happy to see Julia Tang Peters, in her classic book “ Pivot Points ,” tackle this issue. The world is full of high-achievers and high expectations, but without the proper framework for turning entrepreneurial determination into real leadership accomplishment, you risk going nowhere. Proactively sets metrics and track goals.

Startup 141