Startup Professionals Musings

JUNE 2, 2021

The real challenge is to win massive consumer preference repeatedly. I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

JANUARY 22, 2023

I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow. With a singular focus on building unicorns, very rapid growth has been a key metric. Even consumers here in the US are demanding a more responsible approach.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

NOVEMBER 3, 2012

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Start where the customer wants you to be and work backwards.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

APRIL 7, 2021

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels. Communicate, communicate, communicate.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

JUNE 27, 2021

This approach was highlighted in the classic book by Warren Berger, “ A More Beautiful Question ,” which makes the case for the power of questions to spark breakthrough innovations. The new age of consumers, and the new age of young employees want to align themselves with good cause principles.

Ideas 117

Ideas Entrepreneur Netflix IBM 117

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JUNE 24, 2020

I found some good guidance that supports my own view in this regard in a new book, “ Startup Myths and Models ,” by Rizwan Virk, who has been there and done that. Established company process rules and metrics now characterize the leaders in this market stage. Now is the time to fund your startups touting these capabilities.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Online text book rental service. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

InfoChachkie

MARCH 23, 2015

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. However, rather than obsessing on a single metric, entrepreneurs should focus on improving their Net Profit Score.

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

MARCH 18, 2015

I saw some real guidance in a recent book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” While the focus of the book is really on business creativity, the following triggers were outlined as weak signals which should not be overlooked in your efforts to think outside the box, or think in a new box: A changing value proposition.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Startup Professionals Musings

SEPTEMBER 30, 2018

Alibaba, today the counterpart in China to Amazon, Ebay, and Google here, has demonstrated leadership in this area, and provides guidance for all of us to learn from in a new book, “ Smart Business ,” by Ming Zeng. Record live data in full for all internal business elements. Apply machine-learning for real-time software decisions.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Use business metrics and tools to tune your efforts.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

OCTOBER 8, 2017

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. New unmet consumer or customer needs. Changes in your organization’s core performance metrics.

eBook 52

eBook Metrics Examples Startup 52

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Spend your time and money on other platforms.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

DECEMBER 15, 2013

I saw some real guidance in a new book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” While the focus of the book is really on business creativity, the following triggers were outlined as weak signals which should not be overlooked in your efforts to think outside the box, or think in a new box: A changing value proposition.

eBook 95

eBook Metrics Startup Examples 95

Startup Professionals Musings

MAY 1, 2020

I found these challenges and opportunities outlined well in a new book, “ Out-Innovate ,” by Alexandre Lazarow. With a singular focus on building unicorns, very rapid growth has been a key metric. Even consumers here in the US are demanding a more responsible approach. Build for sustainability and resilience, as well as growth.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Both Sides of the Table

MARCH 3, 2013

Startup Grind was a truly awesome conference and Derek the consumate host. He believes that one of the financial metrics taught at business schools and reinforced by Wall Street has accelerated offshoring of industries. Mr. Christensen has published a new book, “ How Will You Measure Your Life.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. There are 20x more consumers online. Search for a restaurant, book a table, eat in 30 minutes.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

SEPTEMBER 10, 2021

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. He also wrote this excellent book on the Venture Capital industry that I highly recommend ? Society is reorienting to a new post-pandemic norm?—?even even before the pandemic itself has been fully tamed.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Spend your time and money on other platforms.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

DECEMBER 27, 2019

Thus I was pleased to see the evidence confirming that perspective in a new book, “ The Amazon Management System ,” by Ram Charan and Julia Yang. Incorporate AI-powered data and metrics systems. My simple answer is that they keep their focus on customers, rather than technology. The cost of being late is hard to recover.

Marketing 123

Marketing Technical Review Custom Customer 123

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 91

Social Media Media Metrics SEO 91

InfoChachkie

SEPTEMBER 15, 2011

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. Get Good Advice — And Ignore It (aka: Know When To Throw Away The Rule Book). From the start, Amazon had an audacious goal – to sell virtually every book online. Don’t Chase The Quick Buck.

Tips 279

Tips Startup Framework Custom 279

Both Sides of the Table

MAY 2, 2015

I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. The full financial details and metrics were in the deck.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Startup Professionals Musings

MAY 23, 2015

This approach was highlighted in a recent book by Warren Berger, “ A More Beautiful Question ,” which makes the case for the power of questions to spark breakthrough innovations. The new age of consumers, and the new age of young employees want to align themselves with good cause principles.

Startup 102

Startup Ideas Entrepreneur Netflix 102

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Spend your time and money on other platforms.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

JULY 17, 2019

I was happy to see some good guidance on this subject in a new book, “ Outsizing: Strategies to Grow Your Business, Profits, and Potential, ” by Steve Coughran, who is a thought leader and consultant in this area. Seek out and capitalize on emerging opportunities. But it does take effort to weave these into a strategy.

Technical Review 87

Technical Review Custom Customer Competition 87

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Another reality is that today’s consumers are multichannel, or “omnichannel.”

Custom 100

Custom Customer Satisfaction Social Media 100

Startup Professionals Musings

DECEMBER 9, 2017

This approach was highlighted in a classic book by Warren Berger, “ A More Beautiful Question ,” which makes the case for the power of questions to spark breakthrough innovations. The new age of consumers, and the new age of young employees want to align themselves with good cause principles.

Ideas 58

Ideas Entrepreneur Netflix IBM 58

Tech.Co

APRIL 30, 2018

Tracking one’s finances can be a time-consuming process if you don’t have the right tools at your fingertips. The freight shipment marketplace will match shipper and driver, book loads, optimize routes, track metrics, and manage payments. This is where 1787fp comes in.

Startup 70

Startup Tool Platform Metrics 70

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. I illustrate the use of these tactics of influence below.

Study 243

Study Advertising Research Custom 243

Startup Professionals Musings

APRIL 11, 2014

I just finished a provocative new book by Warren Berger, “ A More Beautiful Question ,” that makes a good case for the power of questions to spark breakthrough innovations. The new age of consumers, and the new age of young employees want to align themselves with good cause principles.

Entrepreneur 94

Entrepreneur Ideas Netflix IBM 94

Startup Professionals Musings

APRIL 10, 2012

I agree with the premise in a recent book by the widely respected expert on business growth, Robert H. Rather than a sigh of relief at the sale, you must redouble your efforts to improve the relationship while the customer is first using, consuming, enjoying, and relying on the product or service they purchased from you.

Custom 93

Custom Customer Startup Competition 93

Startup Professionals Musings

NOVEMBER 24, 2017

In an effort to learn a bit more about this phenomenon, and how to capitalize on it rather than fight it, I just completed a new book, “ Retail’s Seismic Shift ,” by Michael Dart, with Robin Lewis. Measure your agility by putting metrics on change. They may be improving every period, but losing the race.

Custom 52

Custom Customer Technical Review Summary 52

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Spend your time and money on other platforms.

Social Media 58

Social Media Media Platform Tool 58