products-page 
Both Sides of the Table
JULY 26, 2010
Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. We are evangelists.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. He told me that there were a core group of inner Digg users who could control what got on the front page.
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InfoChachkie
APRIL 25, 2011
As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Fan, Not A Fan Boy. No doubt, he did.
Startup Professionals Musings
AUGUST 24, 2022
Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. Use these to set probability limits on apparent ROI results.
InfoChachkie
APRIL 30, 2012
In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. Gender Bias.
Both Sides of the Table
SEPTEMBER 8, 2009
I say this as somebody who recruited several Harvard, Wharton and similar MBAs at my first company (the one where I acknowledge that I made every mistake in the book). I also know many people who never studied business as an undergrad who appreciated the knowledge that they gained as an MBA. Like Chris Dixon I grew up programing.
Both Sides of the Table
AUGUST 18, 2010
The concept comes from a Stephen Covey book called “ First Things First ,&# which is a worthwhile book ( Wikipedia overview here ) but if you haven’t read his seminal book “ 7 Habits of Highly Effective People &# you should start with that. That’s why productivity wasn’t tough for me as a CEO.
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