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Signal Sciences Adds Cloud Web Application Firewall

socalTECH

Los Angeles-based security software developer Signal Sciences , which is venture backed by Lead Edge Capital, CRV, Index Ventures, Harrison Metal and OATV, said Tuesday morning that it has rolled out a new, cloud-based Web Application Firewall (WAF) product to lits lineup.

Web 113
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Qualaroo Launches New Product, Helps Convert Web Visitors

socalTECH

Qualaroo , a developer of website conversion and analytics software which helps web businesses improve the experience and conversion of their visitors, has launched a new product. qualaroo website visitor conversion analytics survey convert customers analysis' The company--which is backed by $5.5M The company--which is backed by $5.5M

Web 203
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SmartAction Finds Funding From Staley, TVC Capital

socalTECH

El Seguno-based SmartAction , which is developing artificial intelligence-driven, call center automation software, said today that it has raised funding in a management recapitalization by private equity investors Staley Capital and TVC Capital. Staley Capital is based in Boston, and TVC Capital is based in San Diego.

Capital 113
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Venture Capital is About Human Capital

Both Sides of the Table

Fundamentally venture capital is about human capital. Invoca has grown its enterprise customer base 550% in the past three years including major customers like Microsoft, Allstate and SunTrust. In the end I know the only true differentiator in venture capital is the company you keep. Nothing fancier.

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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260
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Steamboat Invests in Chinese Web Analytics Firm

socalTECH

Los Angeles-based Steamboat Ventures , the venture capital arm of The Walt Disney Company, has invested in a Chinese startup which provides web, video, and search analytics, Gridsum Technology. According to Gridsum, Steamboat led its Series A. Size of the funding round was not disclosed. READ MORE>>.