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Can a revolutionary concept be too late to market?

Berkonomics

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120
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Can a revolutionary concept be too late to market?

Berkonomics

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120
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When should you go for equity financing?

Berkonomics

Here is a class of investor we’ve covered before, one usually focused upon you and less upon your business case. There are other classes of equity investors for small or early stage businesses that we have not yet considered. This class of investor typically writes checks from $50,000 to $250,000. Friends and family investors.

Equity 156
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Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. You imagined him as the kid in your class at school at the front of the room raising his hand at every question and saying, “Oooh, me. Call on me.

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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Fan, Not A Fan Boy. Tricking The Jedi.

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What’s the minimum information to give your investors?

Berkonomics

On the other side, entrepreneurs and CEO’s usually have a natural fear of giving too much information to us investors after the initial investment is received. Email readers, continue here…] Prepare for your annual meetings well. Every investor wants regular information from companies taking their money.

Class 120
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Equity financing: great for rapid growth startups

Berkonomics

There are three classes of equity investors for early stage businesses that we have not yet considered. Angel Capital Association (ACA) lists over four hundred member groups, located throughout the country. This class of investor typically writes checks from $50,000 to $250,000.

Equity 232