Startup Professionals Musings

DECEMBER 29, 2021

Case studies, supporting videos, and giveaways still work well in this regard. Today’s generation of customers assign value to uniqueness, flexibility, and a perfect fit, so this is a competitive advantage you can highlight with credibility. In today’s ease of global communication, people buy from people, not from companies.

Social Media 134

Social Media Case Study Customer Custom 134

Both Sides of the Table

JULY 21, 2014

And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JUNE 28, 2019

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. What the team feels is more important than what they know.

Competition 76

Competition Coach Case Study Statistics 76

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

JULY 20, 2019

Case and Gerald M. They apparently ignored all conventional wisdom and advisors, and struck a deal which crashed both companies, now a case study in many business schools. By most accounts, this case exhibits almost all the lapses identified in a classic book by Dr. Nicole Lipkin, “ What Keeps Leaders Up At Night.”

Startup 93

Startup Case Study Competition Entrepreneur 93

Startup Professionals Musings

NOVEMBER 18, 2016

Many healthcare solutions, for example, may appear to have great value to patients, but require doctors to feel safe, and insurance companies to approve. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. Multiple decision makers required to close a sale.

Product 95

Product Case Study Customer Custom 95

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. Lettuce - After taking orders on a homemade inventory app at a tradeshow, my former students realized that their app was generating more excitement than the company''s dog toys.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Startup Professionals Musings

NOVEMBER 26, 2014

These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. This message is defined as the knowledge or information that will be retained by customers after they are exposed to your company.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

DECEMBER 11, 2015

They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. When comparing competition, don’t use fuzzy terms such as improved usability, faster, less expensive and more productive. Use real case studies and customer feedback.

Capital 63

Capital Competition Case Study Patents 63

Startup Professionals Musings

NOVEMBER 9, 2014

Case and Gerald M. They apparently ignored all conventional wisdom and advisors, and struck a deal which crashed both companies, now a case study in many business schools. By most accounts, this case exhibits almost all the lapses identified in a recent book by Dr. Nicole Lipkin, “ What Keeps Leaders Up At Night.”

Startup 106

Startup Case Study Entrepreneur Competition 106

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

JANUARY 3, 2018

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Startup 61

Startup Case Study Platform Yahoo 61

Startup Professionals Musings

JULY 22, 2017

Case and Gerald M. They apparently ignored all conventional wisdom and advisors, and struck a deal which crashed both companies, now a case study in many business schools. By most accounts, this case exhibits almost all the lapses identified in a classic book by Dr. Nicole Lipkin, “ What Keeps Leaders Up At Night.”

Startup 63

Startup Case Study Entrepreneur Competition 63

Startup Professionals Musings

DECEMBER 19, 2015

These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. This message is defined as the knowledge or information that will be retained by customers after they are exposed to your company.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

JUNE 8, 2013

Case and Gerald M. They apparently ignored all conventional wisdom and advisors, and struck a deal which crashed both companies, now a case study in many business schools. By most accounts, this case exhibits almost all the lapses identified in a new book by Dr. Nicole Lipkin, “ What Keeps Leaders Up At Night.”

Entrepreneur 105

Entrepreneur Startup Case Study Competition 105

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. I need to give credit for the topic to PR Malloy who Tweeted me this question.

Outsource Development 150

Outsource Development Startup Customer Custom 150

SoCal CTO

JUNE 9, 2010

Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. First off the two prezis and then the case study material (i used ERPLY as inspiration). Photo credit: Elizabeth Weinberg.). The Application.

Startup 248

Startup Venture Capital Conference Social Media 248

InfoChachkie

JULY 14, 2011

And for many companies a good deal of their business is still closed over the phone–through their call centers. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

AUGUST 13, 2010

After starting three companies, I've found that some widely accepted advice lead me to failure while. You work in (or run) a services company. Intrapreneurship: Embracing Disruptive Innovation Within Your Company. The last couple of years have seen a significant increase in IT and interactive companies placing be.

Guide 69

Guide Startup Venture Capital Entrepreneur 69