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The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? 2- The goals for their case studies. Going into projects, I want to understand.

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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.

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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

Both are required to stay competitive. Current surveys and case studies show that the more mature workers are just as productive as their younger counterparts, are just as successful in training, take less short-term time off, and offer better judgment based on years of experience.

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Activity 164
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. ” Whenever I work with early-stage teams I have discussions about the meat & potatoes of online marketing.

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UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. Apeel Sciences - Founded in 2012, after winning $10,000 at UCSB’s New Venture Competition, the company closed $1.25M in funding during 2013.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time. Incent these early. Customers fear liability potential or see risks you don’t.

Product 141