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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features.

Startup 323
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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. Buchman said some the key takeaways from the panel will be: 1. How to build and maintain a great company page on LinkedIn.

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Facebook’s Biggest Mistake?

InfoChachkie

While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. But even Facebook admitted in their SEC filings that this was a weak solution and that they don’t currently generate any meaningful revenue from the use of Facebook mobile products.

Netflix 191
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The Danger of Crocodile Sales

Both Sides of the Table

Let’s assume you run a Customer Support software company. Do you simply begin by asking, “I’d love to understand what your objectives are in customer support? You need to identify a customer problem and talk about how your solution meets the needs of that problem. But DO NOT crocodile into your solution page.

Sales 314
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. It won’t be easy.”.

Marketing 209