article thumbnail

The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Going into projects, I want to understand. 1 - The client's business.

article thumbnail

Weekend Workshop: Entrepreneurial Thinking + UX Design

SoCal Tech Calendar

Saturday, October 13, 2012 -- Weekend Workshop: Entrepreneurial Thinking + UX Design. Join us for a weekend workshop focused on entrepreneurial thinking and best practices in UX design and development. presented by General Assembly + Launchpad LA. See [link].

Design 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323
article thumbnail

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

By having reputable people from reputable businesses listed in case studies, on the website with quotes and/or willing to take phone calls makes all the difference in the purchasing decision. In products designed to sell directly on the web the process is no different. Why Buy Now?

Sales 319
article thumbnail

Website Usability Live

SoCal Tech Calendar

It is surprising to find out about what both web designers and marketers often miss, which are key ingredients of what your audience can see and not see on the website. With our panel of experts, we will cover the basics of usability and the role this concept plays in making these efforts successful with LIVE CASE STUDIES.

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. Assigning technically savvy marketers to not only help find new growth channels for the business but to be deeply embedded into the design of your product, testing features, usage, referrals and retention.

article thumbnail

Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378