article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. It’s too strategic. ” Whatever this issue is.

Sales 375
article thumbnail

6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. You won’t need the multiple follow-ups and time to close new sales. Use social media for marketing, not just feedback. Use social media for marketing, not just feedback.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. Often your sales engineers can do the customizations without bugging the core eng team. configuration.

article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323
article thumbnail

Doing the Right Thing > Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164
article thumbnail

Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Discover the what the future holds for you and this game changing media platform. Keynote: Jordan Rohan, Managing Director of Equity Research, Internet and Digital Media, Thomas Weisel Partners 9:30am: Keynote Panel: The State of Mobile: The Economics Of Critical Mass? Krishna Subramanian, Co-Founder, Mobclix.

Mobile 40
article thumbnail

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85