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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Can you create a great customer case study?

Berkonomics

The case study: the best way to reach your target. And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. That story can be in print or in multimedia form.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

By having reputable people from reputable businesses listed in case studies, on the website with quotes and/or willing to take phone calls makes all the difference in the purchasing decision. If I didn’t get you to buy when you came to my site I know you were at least interested. Why Buy Now?

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The Art of Leveraging and Maximizing LinkedIn

SoCal Tech Calendar

Join Barbara and LinkedIn expert Neal Schaffer as he shares with us concrete steps to help optimize your LinkedIn presence and start integrating it as an effective and natural way to do business. and Neal Schaffer is here to help!

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Website Usability Live

SoCal Tech Calendar

Usability and user experience tests are an excellent way of discovering why your site is not performing like you thought it would. With our panel of experts, we will cover the basics of usability and the role this concept plays in making these efforts successful with LIVE CASE STUDIES. See [link] (more).

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. My company and I are a perfect case study for the Tech Council affiliation. Love the minis!