Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

JULY 4, 2021

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. Defective products and services.

Startup 161

Startup Resource Training Entrepreneur 161

socalTECH

MAY 30, 2019

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. People were not just going to Google, they were looking all over the place.

Content 193

Content Social Network Coach Help 193

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45

Sales Marketing Woodland Hills AeA 45

Startup Professionals Musings

SEPTEMBER 21, 2020

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market. Make them “feel the love.”

Startup 156

Startup Coach Metrics Marketing 156

Berkonomics

MAY 16, 2019

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Me too” positioning is lost in the noise of today’s targeted marketing and corporate reach through inexpensive, but effective, use of Internet marketing. Service is a remarkable differentiation.

Company 120

Company Companies Pricing Competition 120

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. I found some help from marketing coach David Newman’s new book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique.

Startup 103

Startup Marketing Social Media Technical Review 103

TechCrunch LA

OCTOBER 7, 2021

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio. Thankfully, now that appears to be changing.

Mentor 297

Mentor Training Startup Course 297

Both Sides of the Table

SEPTEMBER 13, 2011

They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. You can always spot these types because they can’t tell you what their revenue number for last month was or what their sales target is for next month. But ask yourself, what does a COO actually do?

Startup 325

Startup Technical Review Sales Report 325

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114

Berkonomics

JUNE 15, 2012

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Certainly Wal-Mart, Target and others have gotten the attention of their potential customers using price as the primary leader to drive sales. Service is a remarkable differentiator.

Pricing 149

Pricing Competition Coach Sales 149

Both Sides of the Table

FEBRUARY 16, 2015

In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. Another area we CEOs often meddle is in sales. I did this. ” PR.

Startup 150

Startup Sales CTO Coach Course 150

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. You’re also learning directly about the skills of your sales staff by observing them in action.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Startup Professionals Musings

JULY 15, 2020

In most businesses, this means selling something, and proving that your product or service has value. These are the timeless principles that must guide all hiring, marketing, and execution decisions. These will almost always be related to sales and marketing, since they must tie back to cash flow.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

Startup Professionals Musings

FEBRUARY 4, 2015

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Startup 108

Startup Sales Metrics Entrepreneur 108

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

DECEMBER 8, 2018

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market. Make them “feel the love.”

Startup 81

Startup Coach Metrics Marketing 81

Startup Professionals Musings

NOVEMBER 4, 2016

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market. Make them “feel the love.”

Entrepreneur 93

Entrepreneur Startup Coach Metrics 93

Startup Professionals Musings

SEPTEMBER 13, 2017

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

JULY 14, 2017

For example, you probably never knew that both Facebook and YouTube started out as dating-site experiments, but pivoted to something more unique when that experiment failed due to an apparently over-crowded market. Establish mentoring and coaching relationships. Potential is enhanced in a learning culture.

Coach 57

Coach Mentor Organization Entrepreneur 57

Startup Professionals Musings

NOVEMBER 3, 2013

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Sales 96

Sales Metrics Startup Entrepreneur 96

socalTECH

MARCH 28, 2019

I think, sometimes at an early stage, many entrepreneurs focus too much on a very small market or a niche market. The last thing, is understanding how open and receptive all of these CEOs were to feedback, coaching, and improvement. What really struck me about everyone on the stage, was how big their vision was.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

JULY 13, 2015

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. Defective products and services.

Resource 105

Resource Startup Entrepreneur Training 105

Startup Professionals Musings

MAY 30, 2014

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. Defective products and services.

Entrepreneur 115

Entrepreneur Resource Training Product 115

Berkonomics

FEBRUARY 3, 2010

This insight follows closely the conclusions from the previous declaration, that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Resource 149

Resource Startup Invest Entrepreneur 149

Startup Professionals Musings

JANUARY 8, 2018

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. Defective products and services.

Resource 52

Resource Training Entrepreneur Activity 52

Berkonomics

SEPTEMBER 6, 2010

Some investor board members are also member of boards for companies that may overlap in markets or even compete directly, although rare. Should board members therefore withdraw and not participate in corporate planning, coaching the CEO and other issues not related to the duty of care or duty of loyalty? Of course they should not.

Class 179

Class Coach Invest Sales 179

InfoChachkie

FEBRUARY 24, 2011

We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. To what extent have you been able to leverage your experiences as a brand marketer to effectively address the differing concerns of these constituents, without utterly confusing your message? We’re positioned well to scale.”. Write it down….

Startup 233

Startup Design Mobile Social Network 233

Both Sides of the Table

JANUARY 1, 2016

But putting no time into anchoring your beliefs because you’re too busy executing sales, marketing, support, product & engineering is an easy recipe for leadership drift. There are always flavors-of-the-month strategies or markets that are in favor in the tech startup world. Conviction. Winning paves over any flaws.

Startup 150

Startup Coach Course Invest 150

Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Startup 90

Startup Technical Advisors Sales Examples 90

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may have an opinion on your market-entry strategy for Europe. Growth like this, this early in a company’s lifecycle rarely happens.

Tips 365

Tips Email Venture Capital CTO Coach 365

Startup Professionals Musings

AUGUST 14, 2010

By Ernst Gemassmer Once you have succeeded in developing a solution and obtained initial funding, the next challenge is to penetrate the relevant domestic and international markets. For many markets these days, the channel owns the market. Channel conflict is inevitable as you add additional sales channels.

Startup 85

Startup Outsource Development Training Resource 85

Startup Professionals Musings

JULY 10, 2011

By Ernst Gemassmer You have successfully conceived a new business, obtained funding and are now planning to capitalize on the large market opportunities existing outside of the USA. It is both costly and in many instances complicated to enter foreign markets. However, remember to think long term, plan globally but act locally.

Coach 88

Coach Screening Commerce Marketing 88

Startup Professionals Musings

JANUARY 2, 2017

If you want to improve your strength in this area, or need to coach your team along these lines, I recommend the following steps: Approach every problem as a positive business opportunity. At best, you may find a new revenue stream providing a product or service that eliminates a painful problem for both you and your customers.

Metrics 58

Metrics Entrepreneur Examples Coach 58