Remove Commerce Remove Customer Remove Pricing Remove Social Media
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168
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How To Test Your Brand Relationship To Real Customers

Startup Professionals Musings

Customers are people too, so customers tend to take their relationship with a brand personally. But how do you know if your brand is projecting warmth and competence to your customers? For loyal customers, a business has to first demonstrate genuine warmth, concern, and commitment. The price of progress.

Customer 109
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. Maybe you should start with an online e-commerce site, based on your favorite hobby expertise.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

Develop 138
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Startup 106
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Link-in-bio monetization platform Snipfeed raises a $5.5M seed round

TechCrunch LA

Linktree leads the space, securing a recent $45 million Series B raise to build out e-commerce features, but Beacons boasts competitive creator monetization tools with just a $6 million seed round in May. ‘Link-in-bio’ company Linktree raises $45M Series B for its social commerce features. Image Credits: Snipfeed.

Platform 286
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5 Strategies To Thrive In Customer-Driven Disruption

Startup Professionals Musings

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.