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Infographic: Social Media Spurring E-Commerce Activity

socalTECH

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. READ MORE>>.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211
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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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SEKUR.me Looks To Connect With Mobile Commerce Firms

socalTECH

Santa Ana-based SEKUR.me , a startup developing multi-factor, mobile authentication and payment technology, said today that it has launched a new Strategic Alliance program to help enable mobile e-commerce payments.

Commerce 100
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Look for value points to control.

Develop 138
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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?