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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Utilize Popular Social Media Platforms. Collect Email Lists. Increase Your On-Site SEO.

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eddi | Security in Community Based E-Commerce

Tech Zulu Event

eddi , a new social listing site, seeks to change the way community-based e-commerce works by implementing strong security and a complete social experience. It’s really aiming to go after the community-based e-commerce platform. It feels like you are on a social media platform. I wanted it to evolve.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Custom 168