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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211
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6 Success Mistakes Often Made By Serial Entrepreneurs

Startup Professionals Musings

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. In addition, these days you have to help your customers find you, through traditional marketing, more social media, and influencers. I advise working the next one as thoroughly as the first one.

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Shopify Sets Up Space For Entrepreneurs In LA

socalTECH

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Social media facilitates marketing and sales. Maybe you should start with an online e-commerce site, based on your favorite hobby expertise. Martin Zwilling.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

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Entrepreneur's Brilliant Companies List Pinpoint SoCal Startups

socalTECH

At least six, Southern California companies -- Nimble , ParkMe , Quarterly , Beachmint , Chromatik , and Dollar Shave Club -- have been named as one of Entrepreneur Magazine's 100 Brilliant Companies list today, a healthy share of the publication's annual look at the best ideas, hottest industries, and innovators. READ MORE>>.