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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211
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After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134
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Provide Commerce Buys Personal Creations

socalTECH

San Diego-based Provide Commerce , the parent firm of ProFlowers, RedEnvelope, Cherry Moon, and other ecommerce operations, announced this morning that it has acquired personalized gifts company Personalized Creations. Provide Commerce is headed by Bill Strauss, and is now a wholly owned subsidiary of Liberty Media.

Commerce 174
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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

Indi is focused on powering individual commerce. In essence, we want to give every individual their own, e-commerce store. Our team has a passion for e-commerce, and we also have athletes and others on our team. We run our day-to-day business with professional athletes and folks out of the e-commerce industry.

Help 113
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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

socalTECH

Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. as part of that company''s Warner Media Camp accelerator. How did you get involved with the Warner Media Camp? READ MORE>>.

Commerce 153
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SEKUR.me Looks To Connect With Mobile Commerce Firms

socalTECH

Santa Ana-based SEKUR.me , a startup developing multi-factor, mobile authentication and payment technology, said today that it has launched a new Strategic Alliance program to help enable mobile e-commerce payments. The company said its product helps enable secure, mobile payments on iOS and Android. READ MORE>>.

Commerce 100
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Should Tech Giants Stop Trying to Make Social Commerce Happen? TikTok Teams Up With Ecommerce Startups.