Remove Commerce Remove Help Remove Media Remove Platform
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
article thumbnail

After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
article thumbnail

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Should Tech Giants Stop Trying to Make Social Commerce Happen? TikTok Teams Up With Ecommerce Startups.

article thumbnail

Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

Indi is focused on powering individual commerce. In essence, we want to give every individual their own, e-commerce store. Our team has a passion for e-commerce, and we also have athletes and others on our team. We run our day-to-day business with professional athletes and folks out of the e-commerce industry.

Help 113
article thumbnail

Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

socalTECH

Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. as part of that company''s Warner Media Camp accelerator. How did you get involved with the Warner Media Camp? READ MORE>>.

Commerce 153
article thumbnail

StackCommerce Acquired By TPG

socalTECH

Venice, California-based StackCommerce, which develops a white-label marketplace which is used by publishers and brands to help connect people with products, has been acquired by Integrated Media Company (IMC), itself owned by private equity investor TPG. Stack Commerce is led by founder and CEO Josh Payne.

Venice 113