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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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How To Keep Your Mature Company Young And Competitive

Startup Professionals Musings

I’m convinced that’s why most mature companies are slowing down or buying their innovation through acquisition, rather than building it. True entrepreneurs, like backpackers, are ready to explore new terrain, more open to new possibilities, and don’t get stuck in yesterday’s practices.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.

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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Isn’t that why you signed on to the entrepreneur lifestyle in the first place?

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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

As the business economy is rebounding from the pandemic, many entrepreneurs are thinking that life will soon get easier, and their opportunity can only grow. Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Way back in 1979, Michael E.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

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