Companies CTO Hire Marketing Report 
TechEmpower
MARCH 4, 2024
AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.
TechEmpower
JULY 24, 2023
Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. How will you be taking this to market? What are some sites or companies in the same space? Often this ties to marketing support.
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SoCal CTO
JANUARY 26, 2010
I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up. I used an image from Roger Smith that describes the varying roles of a CTO as the company matures.
TechCrunch LA
JANUARY 26, 2022
The email recounts some of the company’s recent mistakes, including prioritizing strategic projects that “distracted” the company from its core beauty business and that executives “got ahead of ourselves on hiring.”. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.
Both Sides of the Table
APRIL 20, 2010
The terms “CTO&# and “VP Engineering&# have such stigmas associated with what they are that I’m sure some people will feel uncomfortable with the definitions I’ve put forward. I hope many will read this and have an answer for the question, “what’s the different between a CTO and a VP of Engineering?&#.
Both Sides of the Table
NOVEMBER 16, 2014
One of the vivid memories I have from being a startup CEO is the feeling that most people in your company have a look in their eyes that like they can do your job as well as you. Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev.
Both Sides of the Table
JULY 1, 2010
A good early-stage CEO needs to be accessible, to be accountable for producing results and should be establishing the cultural norms of the company through direct leadership at all levels. But issues do arise as your company grows. I see two common mistakes in companies (not just in startups, in fact).
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