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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105
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5 Tactics To Ensure Your Solution Is Customer Driven

Startup Professionals Musings

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. I say again, customers buy solutions, not technology. Neither is positive.

Customer 110
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150
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5 Generators Of Customer Pain Conducive To Startups

Startup Professionals Musings

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? Here are some key drivers that will likely lead you to a fundable idea: A business crisis.

Customer 167
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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

In my experience working with entrepreneurs, once they feel they have a winning formula for their business, they are often hesitant to change or update it. They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Remember when you were a startup?

Customer 143
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7 Excuses I Don’t Want To Hear For New Owner Failure

Startup Professionals Musings

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Nothing is more discouraging to aspiring entrepreneurs than the high failure rate. Try bartering services you have for something you need.

Startup 135
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. There is no free lunch.

Sales 147