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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133
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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143
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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers. Kevin Anderson.

Customer 113
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product.

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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer.

Marketing 156
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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

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10 Questions To Ask Yourself Before Every New Venture

Startup Professionals Musings

Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Take inventory of what you have. What resources do you have, skills and functions, and what do you do best? What resources do you have, skills and functions, and what do you do best?

Startup 115