Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

APRIL 3, 2019

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. You mention the big companies, like FTD, 1-800 Flowers, etc.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. A lot of that information is obtuse.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

DECEMBER 1, 2013

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. The site must have more and better content (information presented) than your competitor. are still the primary method for finding information on the Internet. Content is king of the road. like Google.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

JUNE 30, 2014

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. The site must have more and better content (information presented) than your competitor. Search engines like Google are still the primary method for finding information on the Internet.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

OCTOBER 23, 2012

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

AUGUST 18, 2013

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 21, 2013

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

APRIL 1, 2017

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Both Sides of the Table

JANUARY 22, 2014

I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been. I call them “ VCs Seagulls.”

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

JULY 27, 2012

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 91

Social Media Media Metrics SEO 91

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

Tech Zulu Event

JANUARY 28, 2016

For example, if a company website generates extensive visitor traffic at a particular point in time, the enterprise may continue to serve customers without obvious interruptions in service because its cloud-based server architecture permits the distribution of visiting traffic among servers in different locations.

Software 40

Software Social Media Platform Mobile 40

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Put yourself on the site.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business. Wages and benefits.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

NOVEMBER 29, 2010

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Cultivate early customers.

Blogging 93

Blogging Invest Startup Writing 93

socalTECH

OCTOBER 25, 2012

We don't put the onus on sellers to describe those items in detail--instead, we use the information we can get from the image and fill it all in for them, which makes it quicker and easier. Tracy DiNunzio: RecycledBride and Tradesy are same of the same company, Recycled Media. It really couldn't be easier.

Startup 236

Startup Education Acquisition Funding 236

socalTECH

NOVEMBER 12, 2008

Matthew spoke to us to give us a better idea of what the company offers and why it was started. What's your background, and how did you decide to start the company? It was the third week of December 2006, and I was involved with a biodiesel company. Who are you targeting with this -- buyers at companies?

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business. Wages and benefits.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

JULY 29, 2009

This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. How did the company start? That became our company Hit the Ground Running, which we launched in 2007 to help a number of Fortune 500 clients with our technology and methodologies.

Geni 100

Geni Web Guide Platform 100

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. It doesn't matter where you are located.

Networking 150

Networking Search Engine Optimization Product Startup 150

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. How is the company funded? We're really in the memories business.

Activity 164

Activity Startup Sites Web 164

Tech Zulu Event

OCTOBER 17, 2012

We wanted the name to also reflect what the company is about – Profile – was an important word for us – as people create profiles on the site – then it was finding possible domain names that would work. We have many people on the team who have been with us from day one – at all levels in the company.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Here are a few examples: Setting up the business. Wages and benefits.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

NOVEMBER 11, 2013

While attending the hackathon myself, it was very informative to learn about directing, sound, editing and more and then apply it to creating another episode of Joy’s Travel Adventures project my team and I created in one afternoon. The staff is very helpful and provides great customer service too. Same with CreatorUp.

Hollywood 100

Hollywood Screening Ideas Entertainment 100