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Earn the best backlinks with high-quality content and digital PR

TechCrunch LA

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. We throw away 80% of our content ideas, and you should too. Choosing the right content idea.

Content 218
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I recently posted about SEO for Startups.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. Just not the kind you would initially read about on TechCrunch. And that’s what I love about her narrative.

Startup 363
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This Week in Venture Capital with Jason Calacanis

Both Sides of the Table

I was on This Week in Venture Capital today with Jason Calacanis talking about the big VC deals at the moment and talking about the VC industry. It’s about a 30 minute video (or about as long as it normally takes to read my rambling posts! Gdgt (l ed by Spark, True Ventures ) – Love the idea.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. Be careful about this advice.

Marketing 380
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389