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Assignmint: Freelance Work Available | Founder Interview, The Future of Journalism & The LA Startup Scene

Tech Zulu Event

Pitching stories and getting your name out to various companies and editors requires a lot of work. I have been on every end of the business in terms of journalism and publishing. For all those who want to talk about the fragmentation of media and the models for journalism is in trouble; it’s actually not.

Journal 90
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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

When I did it was a little too close to home for a company to have me publish it. A while back I received a frantic phone call from the CEO of a company in which I invested. The company had their holding statement. The story ran in the print edition of a major news journal. Much time has passed. Their PR firm was ready.

Press 336
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Save Your Spin for Someone Who Cares

Both Sides of the Table

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. He had pitched me in the past and I told him that for a variety of reasons his company was too early stage for me but that I would happily keep track of their progress. PR is subtle.

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How to Turn a FanBoy into a Hater in 5 Minutes: Lessons from the New WaPo

Both Sides of the Table

Like many of you I read in awe last week about the accomplishments of the Washington Post since Jeff Bezos acquired the company two years ago. Either I believe in high-quality journalism or I don’t. I clicked on the customer service, contact us page, to talk with a rep. Then I hit the paywall. Fair enough.

News 150
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Interview with Alan Horsager, Episona

socalTECH

We chatted with Alan about the company, the process of taking a new, genetic test to market, and his experience taking research from the University of Southern California and University of Utah and commercializing that research. Alan Horsager: We are an epigenetics data company. How did you decide to turn this into a company?

USC 100
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Pharma’s Productivity Problem: Finding More Blockbuster Drugs

Xconomy

A recent Wall Street Journal article that raised the possibility of Biogen as the target of another huge pharma buyout cited the lack of productivity as a major driver of M&A in the pharmaceutical industry. The increasing need for new drugs is intense.

Product 40