Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. The tools to help you with all these actions are still evolving.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. The tools to help you with all these actions are still evolving.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Customer 140

Customer Custom Social Media Metrics 140

TechEmpower

OCTOBER 9, 2023

Utilizing AI, the tool interprets the queries, scans through a broad range of documents spread across different repositories, and delivers relevant answers. Enhancing Front-End Product Search We also developed a front-end search tool that revolutionized the way users search for products.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

MAY 12, 2021

A simple and inexpensive way to do this today is to add an interactive tool like LeadChat to your website. Networking is all about marketing yourself and your company. Use social media for marketing, not just feedback. Build a marketing plan with deliverables and metrics.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Social Media 96

Social Media Metrics Customer Custom 96

socalTECH

NOVEMBER 30, 2016

We interviewed Gladys Kong , the CEO of UberMedia, to learn more about what the company is doing, and how it's using mobile location data to help companies with their business decisions. Gladys Kong: UberMedia today is an ad and technology solutions company. How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. Terribly wrong.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly. Look for tools to automate and simplify strategy execution.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Competition 142

Competition Software Review Social Media Customer 142

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech Zulu Event

NOVEMBER 28, 2011

NOT just because they have the best deals on web based business tools. NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy. He told us how important it is to empower our team to make decisions that will help achieve company goals.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

JANUARY 22, 2016

percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? Larger Social Networking Budgets – The reason for bigger social networking budgets can be boiled down into one word: Video. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

SoCal CTO

MARCH 9, 2007

Some very interesting graphics including this heat map: Very cool visualization tool! Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Startup Professionals Musings

FEBRUARY 23, 2018

Being a consultant is a role that works with big companies, but I have found that it doesn’t get much traction in small businesses and startups. Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Use social media for more visibility.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Tech Zulu Event

APRIL 29, 2014

MapMyFitness became one of the first companies to successfully mesh the health and fitness culture with technology before the first iPhone came out. If we rewind to 8 years ago, it was me in San Diego training for my second marathon and I was trying to start another company at the time. The MVP option goes at a rate of $5.99/month

Social Media 83

Social Media Activity Startup Help 83

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Los Angeles Social Media Starters What is Visible Networking? to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

APRIL 7, 2017

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Tech Zulu Event

DECEMBER 4, 2014

But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it. Will it be able to help brands market themselves better in social media? But what does this mean for marketers? Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

SoCal CTO

APRIL 8, 2010

Startup Company Lawyer , March 14, 2010 After the recent announcement of the Series Seed Financing documents by Marc Andreesen, Brad Feld points out that there are now four sets of “open source” equity seed financing documents. How do the sample Series Seed financing documents differ from typical Series A financing documents?

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96