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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

These give good customer connection and SEO. Assimilate available resources to determine the level of rollout. Available resources are a function of management buy-in, staff, and budget. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346
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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

These give good customer connection and SEO. Assimilate available resources to determine the level of rollout. Available resources are a function of management buy-in, staff, and budget. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective.

Media 59
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Should Our Schools Teach Latin or HTML?

Eric Greenspan

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. While I’d like both to happen, Latin and HTML, we have limited resources and time. About my company(s): [link]. This is wonderful, but I can’t say its helped me in my career much. Marketing maniac.

HTML 139
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Do VC Platforms Make Sense?

Both Sides of the Table

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. Other firms like Google bring massive resources to design or engineering and as as corporate VC can offer things normal VC firms can’t offer.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts. So you generate a ton of traffic to your website.

Startup 323